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Director Sophie Dros Shines a Spotlight on TV Viewers of the Moment for Videoland

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CZAR Amsterdam director creates a captivating spot for the Dutch online streaming platform Videoland

Director Sophie Dros Shines a Spotlight on TV Viewers of the Moment for Videoland

Videoland, a Dutch online streaming platform, is teaming up with agency dentsuACHTUNG! and director Sophie Dros for their latest campaign which merges film and real Dutch people.

The video places a spotlight on the viewer and plays with the idea that the distance between viewer and content seems to be growing smaller and perhaps disappearing altogether. When a program touches you, you become (for a moment) at one with what you are watching.

In the video, well-known TV programs are projected onto the faces of many different Dutch people. You can see their natural expression and attitude which produces magical images. The more times you watch this campaign, the more you will discover.

The commercial is now online on Dutch television and online. 

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Clients: RTL/ Videoland, Martijn de Korte, Nicolette van Uitert, Olaf Hovers, Renate van den Hengel


Agency: dentsuACHTUNG!

Account: Maaike Stellink

Concept: Bex McNally & Rita Lopes van den Broek

Creative /copy: Femke Schavemaker

Producer: Josette Bijl


Production Company: CZAR Amsterdam

Executive Producer: Karlijn Paardekooper

Producer: Wies Dammers

Director: Sophie Dros

DOP: Boas van Milligen Bielke

Art Director: Klaas Wijnberg

Editor: Annelien van Wijnbergen / Kapsalon

VFX,Online: Robin / De Grot

Grading: Erik / De Grot

Music: Thomas Goralski

Sound: Marcel / Postoffice

Categories: Media and Entertainment, Streaming Services

CZAR Amsterdam, Tue, 30 Mar 2021 15:51:48 GMT