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Director Sing J. Lee Shares a Unique Take on Sofa Commercials

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Partizan's newest signing shoots a beautiful new Flexform spot through Soho What

Director Sing J. Lee Shares a Unique Take on Sofa Commercials

Partizan's recent signing Sing J. Lee completed a lovely new film for sofa brand Flexform through Soho What.

Commenting on the film, Sing said: "The idea for projections was to simultaneously tell the story of a man who has travelled the world whilst also evoking the lust of wandering and searching without ever quite finding the feeling of belonging. They served as memories or flashbacks that the character’s mind projected all around him as he recalls for us his journey."

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Audio Post Production: Top Digital


Edit Company: Final Cut London

Editor: Ryan Beck

Post Production / VFX

CG: Nicola Scarpinato

Compositor: (Sr) Francesco D’ angelo, Luca Esposito

Post Production Company: Anteprimavideo

Producer: Claudia Fabiano

Production Company

AD: Priscilla Santinelli

Director: Sing J. Lee

DOP: Adam Scarth

Executive Producer: Barbara Aperio Bella

Production Company: Soho What

Production Manager: Marco Agnesi

Production Assistants: Maria Cristina Pellegrini, Marta Riboni, Roberta Ugenti

Creative Agency

Creative Agency: Cayenne Milan

Genres: Visual VFX

Categories: Home Appliances, Furniture, Mon, 27 Apr 2015 09:24:02 GMT