I Like Music
Electriclime gif
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Director Rafa Damy Tells a Real Story about Re-Entering the Job Market after a Custodial Sentence

Creative 34 Add to collection

Birth director teams up with employment agency Responsa and agency Propeg on emotional film

Director Rafa Damy Tells a Real Story about Re-Entering the Job Market after a Custodial Sentence

Birth’s Rafa Damy has directed this moving film to encourage the inclusion of those leaving the prison system in the job market.

Currently, about 800,000 people are serving a custodial sentence in Brazil. According to a 2020 survey (Source: Federal Supreme Court), the criminal re-offense rate in the country reaches 49.2%, almost half of the adult prison population. The reasons are many: the lack of professional training programs in the prisons, the lack of acceptance by the family, the community, and mainly: the prejudice that the ex-prisoners face in the job market. Many businesses think that, having committed a crime the ex-convict will forever be a criminal. 

To raise awareness in society and companies, the employment agency Responsa asked the agency Propeg to create an advertising campaign with the objective of encouraging the inclusion of those leaving the prison system in the job market.

With the title 'Second Chance' the film produced by Santeria tells the true story of Rodolfo Maturana, a detainee who served time for car theft in Brazil and who, when he got out of prison, faced great difficulty in finding a job. Using his talent for opening doors and locks, he makes a living as a locksmith. But after scenes that show the great prejudice of society towards him, we see Rodolfo at the end of the film breaking into a luxury car, as if he was returning to his life of crime. But to everyone's surprise, he saves a baby who was trapped inside the car.

The film signs off with the message: “If you can be good at something, you can be good at something.” It details the project of the 'Responsa' employment agency, which has already served 1800 ex-convicts and managed to employ more than 1000 ex-convicts from the Brazilian prison system.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Title: Second Chance

Agency: Propeg

Client: Responsa

Chief Executive Officer: Victor Barros

Chief Creative Officer: Emerson Braga

Creative Directors: Emerson Braga

Copywriter: Emerson Braga, Rafael Damy, Marcio Naziazeno

Art Directors: Gustavo Batinga

Chief Product Officer: Melina Romariz

Customer Service Director: Michele Estevez

Media Manager: Patricia Seabra

RTV production: Juliana Leonelli

Film producer: Santeria

Director: Rafa Damy

Co Director: Roddy Dextre

Executive Producer: Edgard Soares Filho, Rafa Damy, Roger Garcia

Creative Director: Felipe Luchi

Executive and Business Management: Roger Garcia

New Business Director: Emerson Souza

Director of Photography: Guilhe Muse

Attendance: Paty Silveira

Assistant Director: Pedro Sokol, Felipe Radamés

Art Directors: Tamara C Soriano

Costume designer: Kleber Lucin e Ana Carolina

Make up: Miriam Kanno

Casting Production: Dennys Carvalho

Production director: Toninho Gomes

Producer: Julia Caiuby

Production Coordinator: Larissa Quicoli, Ana Paula Domingues

Post Production Coordinator: Rafael Tschope

Editor: Arthur Brito , AMC

Colorist: Osmar Junior

Sound Producer: Cabaret

Musical Production: Guilherme Azem

Composer: Guilherme Azem

Mixing: Gab Scatolin

Finisher: Guile Oliveira, Letícia Medeiros and Mauro Kuschnir

Attendance: Ingrid Lopes, Junior Freitas, Flávia Caparelli and Bárbara Russiano Coordination

Genres: Storytelling

Categories: Corporate, Social and PSAs, Charity

Birth UK, Mon, 09 May 2022 11:41:59 GMT