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Director Peter S Captures the Breath of Nature with Air Wick

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NERD Productions director captures a 'zen feeling' in spot from Havas London
Director Peter S Captures the Breath of Nature with Air Wick

It only takes pressing the play button to take a deep breath in and exhale in relief. This wonderfully textured photorealistic CGI piece, crafted by NERD Productions x Havas London for Air Wick, takes rhythmic pulsing and deep breathing to a whole new level. Just when the world needs to breathe in the new season; the film brings the whooshing sound in the ear, blended with the graceful flower dance and water rippling effect, right on time for spring!

Director, Peter S says:  "A blossom's wonder only increases the closer you investigate them. For this film, I was surprised to find that lavender bulbs are so fuzzy!" The spot transports us to an enchanting garden, warmer climates and reminds us that you can experience calmness from the comfort of your couch.

Peter's local flower market visually inspired the animation during the pandemic. The sound design, which is so important to immerse the viewer in this Zen zone, echoes the beauty of what we are witnessing visually.

'It all comes down to the pace.' says Peter,‘Having the edit and animation work together at a unified pace which were treated with cross dissolves so that absolutely nothing disturbed the film's tranquility. Every single decision we made had that” Zen feeling" in mind. Each camera movement stays at a certain speed. The animation of the flowers sticks to a certain rhythm.'

Executive Producer from NERD, Milana Karaica also mentioned: ’Working on this piece during winter, being in lockdown made it very special as we were all looking forward to those much-needed brighter days’.

From the client, agency, and down to the last animator, this brief felt exceptionally refreshing.

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Breath of Nature - Air Wick
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Project name: Breathe

Client: Rita Cunha, Category Manager, Air Wick; Charlie Lailey, Brand Manager, Air Wick

Creative agency: Havas London

ECD: Elliot Harris

Creative Director: Nick Rowland

Creative: Lyndarn Harrison

Business Director: Carolyn Young

Account Director: Patrick Dedman

Account Manager: Nicole Burgess

Agency producer (film): Sarah Sharp

Assistant producer (film): Nikola Oksiutycz

Agency producer (print & digital): Flavia Casa

Group Strategy Director: Becky Taylor Wilkinson

Senior Strategist: Flo Sharp

Planner: Zenith Media

Production company: NERD

Executive Producer: Milana Karaica

Producer:

Director: Peter S

Designer: Sarah Butler, Laura Bazille

Post-production: Absolute Post

Narrator: Sophia Di Martino

Audio post-production: Jungle Studios

Sound Engineer: Ben Leeves

Exposure:

Genres: Animation, Scenic, Storytelling

NERD Productions, Wed, 31 Mar 2021 08:39:49 GMT