Wed, 31 Mar 2021 08:39:49 GMT
It only takes pressing the play button to take a deep breath in and exhale in relief. This wonderfully textured photorealistic CGI piece, crafted by NERD Productions x Havas London for Air Wick, takes rhythmic pulsing and deep breathing to a whole new level. Just when the world needs to breathe in the new season; the film brings the whooshing sound in the ear, blended with the graceful flower dance and water rippling effect, right on time for spring!
Director, Peter S says: "A blossom's wonder only increases the closer you investigate them. For this film, I was surprised to find that lavender bulbs are so fuzzy!" The spot transports us to an enchanting garden, warmer climates and reminds us that you can experience calmness from the comfort of your couch.
Peter's local flower market visually inspired the animation during the pandemic. The sound design, which is so important to immerse the viewer in this Zen zone, echoes the beauty of what we are witnessing visually.
'It all comes down to the pace.' says Peter,‘Having the edit and animation work together at a unified pace which were treated with cross dissolves so that absolutely nothing disturbed the film's tranquility. Every single decision we made had that” Zen feeling" in mind. Each camera movement stays at a certain speed. The animation of the flowers sticks to a certain rhythm.'
Executive Producer from NERD, Milana Karaica also mentioned: ’Working on this piece during winter, being in lockdown made it very special as we were all looking forward to those much-needed brighter days’.
From the client, agency, and down to the last animator, this brief felt exceptionally refreshing.
Project name: Breathe
Client: Rita Cunha, Category Manager, Air Wick; Charlie Lailey, Brand Manager, Air Wick
Creative agency: Havas London
ECD: Elliot Harris
Creative Director: Nick Rowland
Creative: Lyndarn Harrison
Business Director: Carolyn Young
Account Director: Patrick Dedman
Account Manager: Nicole Burgess
Agency producer (film): Sarah Sharp
Assistant producer (film): Nikola Oksiutycz
Agency producer (print & digital): Flavia Casa
Group Strategy Director: Becky Taylor Wilkinson
Senior Strategist: Flo Sharp
Planner: Zenith Media
Production company: NERD
Executive Producer: Milana Karaica
Director: Peter S
Designer: Sarah Butler, Laura Bazille
Post-production: Absolute Post
Narrator: Sophia Di Martino
Audio post-production: Jungle Studios
Sound Engineer: Ben Leeves
Genres: Animation, Scenic, StorytellingNERD Productions, Wed, 31 Mar 2021 08:39:49 GMT