Mon, 03 Jun 2019 15:04:29 GMT
RSA Amsterdam announces the signing of Nolan Goff to its director roster.
Nolan took an indirect path to the director’s chair, first cutting his teeth on building the content and creative engine at the LA-based agency Matte Black. Both as a creative and as a director, Nolan has created dynamic, cross-channel campaigns for the world’s foremost lifestyle brands.
“I try to stay nimble and open to inspiration from any source," Nolan says. "It’s the combination of my passions and experiences that allow me to invent my most distinctive work, such as the neo-noir ’Chinatown’-inspired campaign for Nike’s Air Max or the world of sculpture and fine arts that informed one of my favourite projects for Lululemon. I just try to keep my eyes open and be where my feet are. That’s usually a good place to start.”
He continues: “Having begun my career on the agency side, I’m well aware of the ever-increasing demand for content and advertising that must contend for the divided attention of a digital-first audience. I think we’re in a moment where the lines between film and advertising are blurring together because the only way to compete for this audience’s attention is to tell better stories. For this reason, I am joining RSA - cinematic storytelling is in its very DNA. From the beginning, Ridley has always set a tone and a high standard of storytelling, both in his films and his body of commercial work. They always entertain, while using story and image to involve the audience on a highly emotional level. To me, this investment in emotional, narrative-driven storytelling is what creates powerful, long-lasting brand affinity. I couldn’t be more thrilled to join the RSA family, and I’m ready to shoot for the moon and work as hard as I can to continue the tradition.”
Ross Plummer, managing director at RSA, comments: "It takes most directors a long time to start making the kind of work that Nolan is making. I was gripped watching his reel and I’m super excited to have this guy on board."view more - Hires, Wins & BusinessRSA Films, Mon, 03 Jun 2019 15:04:29 GMT