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Director Nico Poalillo Documents Lowe's Magical Prada Marfa Pop-Up

04/02/2022
Production Company
Santa Monica, USA
135
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Los York director shot a 60-second BTS film of the one-day-only interior design photo-op

Lowe’s launches their new first modern home décor exclusive line, Origin21, with a design moment to remember set in an unlikely corner of remote Texas desert, Marfa. Lowe’s staged a one-day Origin21 pop-up directly next door to the iconic Prada Marfa art installation, with Los York’s Nico Poalillo on hand to document the surreal scene with exclusive behind-the-scenes content.

Poalillo shot a 60-second BTS film of the one-day-only interior design photo-op, while influential photographer Joe Green took photos of the installation itself. The desert was a blank canvas transformed into a work of installation art that inspired and surprised with its display of aesthetically stunning, approachably priced, modern home decor for the modern consumer. The installation is part of a newly introduced umbrella campaign by Lowe’s called House of Style that will bring together home décor curations, product refreshes, and more, to unsuspecting consumers.

Nico Poalillo says: “You would never expect to find Lowe’s in the middle of Marfa, and that of course is the fun of the idea. I loved documenting this magical experience in one of the most inspiring and surreal settings in the US.” 

Los York is an award-winning creative production studio that collaborates with today’s best brands and agencies.

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