Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Director Mishka Kornai Spreads Bigger Love in John Legend’s Latest Music Video



The Whitelist director helmed the video as his second collaboration with the musician

Director Mishka Kornai Spreads Bigger Love in John Legend’s Latest Music Video
John Legend’s latest release is a love letter to the world, by the world, in the midst of a global pandemic, with the music video directed by Mishka Kornai.

The radiant and uplifting visuals of the video highlight families coping with physical distancing and essential workers who have been on the front-lines fighting the virus. Told entirely from the perspective of real people from over twenty countries across the globe on six continents, Legend’s fans captured and submitted their personal stories, all shot using their cell phones.

Mishka says: “If there’s a human story that’s worth telling across continents, cultures, and languages, it’s love. There’s a lot of violent rhetoric right now about being ‘at war’ or ‘fighting a common enemy,’ but it’s worth noting that this pandemic has united more people than any other moment in history.” 

A filmmaker and artist focused on exploring the infrastructure of human connection, Mishka has been interested in art and technology since childhood. His first documentary, Growth, premiered at SXSW, and that same year he received an NAACP Award for his music video 'You & I', which he conceived and directed for John Legend. He is the founder of the Berlin artist studio Theia, in addition to his smartphone filmmaking collective, Pickpocket, which handled production for the video.

“When we pick up groceries for a neighbour, when we check in with a friend over text, when we wear a mask, or even when we just stay inside: we do it out of love,” adds Kornai. “Love for the elderly, for the vulnerable, for those saving lives, for those still working, and for the countless others we will never even know crossed our path. I’m grateful to the amazing group of people that made it possible to tell such a hopeful story about humanity at this moment in history.”

Mishka Kornai is represented in the US by Whitelist, a culture-driven creative studio in Los Angeles, California. With a focus on representation, they employ a collective of talent with a diversity of experiences and perspectives. Whether it’s an ad agency, artist, brand, or entertainment partner, Whitelist collaborates with those who share a passion for making a positive impact on culture.


Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Music video, Short Films and Music Videos

Florence, Thu, 14 May 2020 11:02:09 GMT