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Wed, 23 Feb 2022 17:28:19 GMT
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Director Michel Gondry Shares the Love for 'Taco Lover's Pass' Campaign
Taco Bell and Deutsch LA partner with director Michel Gondry for their latest campaign
After a year of firsts, Taco Bell is at it again with another banger to satiate fan cravings for more. Taking the ‘Tuesday’ out of 'Taco Tuesday', the brand just introduced 'The Taco Lover’s Pass,' allowing fans to redeem one of seven iconic tacos a day for 30 consecutive days at participating US locations, all for the price of $10* exclusively in the Taco Bell app. Whether you’re at a bonfire, a friend’s wedding, the day’s one-millionth Zoom meeting, or a snazzy new Taco Bell location, it's always taco time– even if it’s not Tuesday!
The Taco Lover’s Pass and Taco Bell’s dedication to providing fans with the ultimate brand experience inspired Deutsch LA to team up with the renowned director Michel Gondry, best known for his work on 'Eternal Sunshine of the Spotless Mind'. The campaign reimagines the brand as more than a quick late-night go-to. In 30-seconds, the creatively risk-taking director takes us through a flipbook, watching a woman enjoy a taco through various moments of her life. Taco Bell becomes more than just an average food-chain; it's a meal that can be enjoyed in just about every moment because there’s literally a taco for every moment.
This campaign follows after a successful trial run of the program in Tucson, AZ, which resulted in an uptick in store visits per month, 20% renewal rate, as well as an additional 20% influx of new pass sign-ups.
What would you order from Taco Bell if you could order a taco a day for 30 days?
video
Taco Bell's Taco Lovers Pass
TACO BELL
Global Chief Brand Officer: Sean Tresvant
Global Brand Creative: Tracee Larocca
Sr. Director, Advertising: Ashley Prollamante
Sr. Manager, Advertising: Amanda Barbosa
Associate Manager, Brand Experience: Eddy Perezic
Sr. Social Media Strategist: Madia Aymerich
Technical Advisor: Carolyn Avelino
Deutsch LA
Creative
Executive Creative Director: Bea Danger
Creative Director: Jeremiah Wassom
Associate Creative Director: Shannon Smith
Associate Creative Director: Mike McGuire
Senior Art Director: Will Holmes
Senior Copywriter: Ryan Niland
Strategy
Group Strategy Director: Kelsey Karson
Strategy Director: Nevada Carney
Production
Executive Integrated Producer: Paul Roy
Senior Broadcast Producer: Julie Rousseau
Music Director: Chip Herter
Music Coordinator: Will Eichler
Executive Business Affairs Manager: Ken Rongey
Associate Business Affairs Manager: Katrina Parker
Senior Broadcast Traffic Manager: Courtney Tylka
Broadcast Traffic Manager: Ana Barraza
PRODUCTION: Partizan Entertainment
Director: Michel Gondry
Managing Director / Executive Producer: Lisa Tauscher
Executive Producer: Kimi Porter Thomas
Head of Production: Ani Mikirdichian
Producer: Raffi Adlan
DP: Shawn Kim
Account
Group Account Director: Matt Matzen
Account Director: Britt Luhrsen
Account Supervisor: Stef Rust
Account Executive: Jackson Lansbury
Account Executive: Racine Drageset
Production
Edit
EDITORIAL: Nomad Editorial
Editor: Jai Shukla
Post Producer: Laura O’Shea
VFX
VFX: Pariah
MD/EP: Mark Tobin
HOP: Michael Steinman
VFX Supervisor: Pat Murphy
Creative Director: Glyn Tebbutt
Colour
COLOUR GRADE: Co3
Colorist: Stefan Sonnenfeld
Genres: Storytelling
Categories: Food, Restaurant
Deutsch LA, Wed, 23 Feb 2022 17:28:19 GMT
