Gear Seven/Arc Studios
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Director Michael Fueter and Meat Brand Bell 'Start The Fire' in Epic Spot

Creative 243 Add to collection

New film from HunkyDory and TBWA Switzerland celebrates the power of fire

Director Michael Fueter and Meat Brand Bell 'Start The Fire' in Epic Spot

HunkyDory’s Michael Fueter directs a visual love letter to the power of fire in this new spot for Bell created by TBWA\Switzerland.

The film opens with a sadly all too familiar sight - a quiet cityscape and empty streets - before a single match sparks a stirring and powerful sequence. 

Lighters and gas hobs fire up, kindling crackles, charcoal is engulfed in dancing flame before faces are illuminated in a warm primal glow.

Fueter’s series of arresting visuals culminates as the fire seems to breathe new life into these once desolate streets. People emerge from their homes, gathering together around the city’s many fires, reuniting over delicious barbecue.

The dreamlike spot closes with the evocative sight of fires popping up all over the city, illuminating the dusk sky, appearing on balconies and roofs to give the sense of a movement that has truly taken over, all thanks to the irresistible combination flame and Bell barbecue meats.

Bell - Fire
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Advertiser: Bell Switzerland

Creative Agency

Creative Agency: TBWA Switzerland

Group Account Director: Nadja Stickl

Executive Creative Director: Manuel Wentzel

Creative Director: Angelo Sciullo

Creative Director: Tizian Walti

Production Company

Production Company: Stories AG, Zurich

Director: Michael Fueter

Producer: Louis von Mallinckrodt

Production Service

Production Service Company: Tango Productions, Warsaw


Editors: Magda Mikolajczyk & Michael Fueter

Post Production / VFX

Post Production Company: Lunapark Motion Arts Collective, Warsaw

VFX Supervisor: Lukasz Omasta

Colourist: Szymon Kraszewski


Music Company: Spacetrain AG, Zurich

Composer: Dave Macloed & 
Dean Montenegro


Sound Company: Tonstudios Z AG, Zurich

Sound Designer: Maurizio Bergmann

Genres: Visual VFX

Categories: Food, Meat & Fish

HunkyDory Films, Thu, 29 Jul 2021 13:26:00 GMT