Thu, 29 Jul 2021 13:26:00 GMT
HunkyDory’s Michael Fueter directs a visual love letter to the power of fire in this new spot for Bell created by TBWA\Switzerland.
The film opens with a sadly all too familiar sight - a quiet cityscape and empty streets - before a single match sparks a stirring and powerful sequence.
Lighters and gas hobs fire up, kindling crackles, charcoal is engulfed in dancing flame before faces are illuminated in a warm primal glow.
Fueter’s series of arresting visuals culminates as the fire seems to breathe new life into these once desolate streets. People emerge from their homes, gathering together around the city’s many fires, reuniting over delicious barbecue.
The dreamlike spot closes with the evocative sight of fires popping up all over the city, illuminating the dusk sky, appearing on balconies and roofs to give the sense of a movement that has truly taken over, all thanks to the irresistible combination flame and Bell barbecue meats.
Advertiser: Bell Switzerland
Creative Agency: TBWA Switzerland
Group Account Director: Nadja Stickl
Executive Creative Director: Manuel Wentzel
Creative Director: Angelo Sciullo
Creative Director: Tizian Walti
Production Company: Stories AG, Zurich
Director: Michael Fueter
Producer: Louis von Mallinckrodt
Production Service Company: Tango Productions, Warsaw
Editors: Magda Mikolajczyk & Michael Fueter
Post Production Company: Lunapark Motion Arts Collective, Warsaw
VFX Supervisor: Lukasz Omasta
Colourist: Szymon Kraszewski
Music Company: Spacetrain AG, Zurich
Composer: Dave Macloed & Dean Montenegro
Sound Company: Tonstudios Z AG, Zurich
Sound Designer: Maurizio Bergmann
Genres: Visual VFX
Categories: Food, Meat & FishHunkyDory Films, Thu, 29 Jul 2021 13:26:00 GMT