Photoplay has announced the signing of Swedish
director Linnéa Bergman, whilst the production company's sister arm,
Playtime, welcomes the directorial debut of in-house talent, Suzanne
A background in illustration and motion graphic design
informs Bergman's unique aesthetic style and her signature approach to
light and movement often define her films. In 2006, she established her
career under the partnership Ensrettet, applying her craft to title
sequences and later to commercials.
Moving on solo, Bergman's
focus shifted towards more classic live action, merging her love of art,
fashion and design. Her eye for intimate detail and abstract flair have
seen her deliver on campaigns for brands including IKEA, Bosch,
Philips, Jaguar, H&M, BBC and Lenscrafters.
To view Linnéa Bergman's reel click here.
Says Oliver Lawrance, executive producer, Photoplay: "Linnéa's work has a
sense of rhythm and artistic flair that she uses to craft authentic and
touching human moments; she'll certainly bring a fresh look to
"With Photoplay's emphasis on design and art
direction, Linnéa compliments our roster with work that is aesthetically
striking and graphic, which also feels spontaneous, natural and
emotionally focused. Her reel demonstrates her grasp on the
transformative potential of filmmaking, she is always looking for a way
to move the viewer; to change the way they see the world."
raising awareness of human exploitation for client Stop The Traffik or
giving active-wear a pulse for brand Running Bare, new Playtime director
Suzanne Kim is driven to tell stories that explore a deeper human
truth. Building a body of work that is both lyrical and bold; her
cinematic images are triggered by a political conscience, giving them an
emotional complexity rarely seen in commercial work.
"I'm drawn to the idea of being emotionally invested in people's stories
and I wear my heart on my sleeve, which means I'm usually quite
spontaneous and responsive to what happens around me. I'd love to pursue
scripts with a strong visual narrative where dynamic movement and
choreography are prominent. I'm excited by the energy, spirit and
camaraderie intrinsic to telling stories around the culture of sport."
Lawrance: "Watching Suz develop her directing talent from the inside
has been a delight. She's always been a gun producer for Photoplay but
to see her creativity hit the screen has been something special. We're
very pleased and honoured to represent Suz as she steps into directing
and I think her style of authentic storytelling mixed with her love of
creative problem-solving really offers our clients something unique."
To view Suzanne Kim's reel click here