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Director Jonathan Krisel Takes Oat Milk to Strange Places for Chobani


Caviar director teams up with The Martin Agency and The Roots

Director Jonathan Krisel Takes Oat Milk to Strange Places for Chobani

In Chobani’s latest spot from The Martin Agency and caviar Director Jonathan Krisel, Oatmilk Is everywhere. It’s a modern art sculpture, the outfit everyone is talking about at the fashion gala, the new beverage of choice to dump on your football coach after a win — it’s taken the world by storm, you may have just missed it. And it’s also at your local grocery store.

In bringing this comically absurd oat milk-filled world to life, Caviar partnered with The Roots Production Service for the shoot in Chile. Knowing that making comedy is more than a punchline, The Roots worked to create the many desperate and distinct sets required to build this exaggerated world of oats.


Agency / Creative
Production Service
Music / Sound
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Genres: People

Categories: Vegetarian / Vegan, Food

The Roots Production Service, Fri, 25 Mar 2022 08:58:09 GMT