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Director Jonathan Krisel Takes Oat Milk to Strange Places for Chobani

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Caviar director teams up with The Martin Agency and The Roots

Director Jonathan Krisel Takes Oat Milk to Strange Places for Chobani

In Chobani’s latest spot from The Martin Agency and caviar Director Jonathan Krisel, Oatmilk Is everywhere. It’s a modern art sculpture, the outfit everyone is talking about at the fashion gala, the new beverage of choice to dump on your football coach after a win — it’s taken the world by storm, you may have just missed it. And it’s also at your local grocery store.

In bringing this comically absurd oat milk-filled world to life, Caviar partnered with The Roots Production Service for the shoot in Chile. Knowing that making comedy is more than a punchline, The Roots worked to create the many desperate and distinct sets required to build this exaggerated world of oats.

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Client: Chobani


Agency: Martin Agency


Production Company: Caviar

Director: Jonathan Krisel

Executive Producer: Tova Dann

Producer: Brian Cooper

Production Service

Production Service Company: The Roots

Executive Producer Service Co.: Ariel Léon Isacovitch

Line Producer/Head of Production: Pancho Rojas Oyarzun

1st AD: Diego Medina

2nd AD: Diego Escobar

DOP: Jo Willems

1st AC: Rodrigo Nuñez

2nd AC: Rafael del Campo

DIT: Eduardo Contreras

Gaffer: Rodrigo Ramirez

Key Grip: Alejandro Medrano

Production Designer: Karina Carbonatto

Prop Master: Sergio Gualco

Stylist: Sol Montalvo

Hair & Makeup: Carolina Fernandez

VTR: Ricardo Calderón

Sound Mixer: Mauricio Labra

Making Of: Vicente Rosselot

Genres: People

Categories: Food, Vegetarian / Vegan

The Roots Production Service, Fri, 25 Mar 2022 08:58:09 GMT