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Director John S Park & Hyundai Deliver A Daughter’s Message to Her Father in Space

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The campaign via Innocean Worldwide breaks a world record by using satellites and eleven Hyundai Genesis sedans

Director John S Park & Hyundai Deliver A Daughter’s Message to Her Father in Space

Award-winning commercial director John S. Park has teamed up with Hyundai and Innocean Worldwide to deliver this inspiring film that helped a 13-year old girl from Houston send a message to her astronaut father who is hovering high above earth in the International Space Station.

Using GPS systems, satellites and a fleet of eleven Hyundai Genesis sedans, they created a giant version of the girl’s hand-written message, across Nevada’s Delamar Dry Lake so that her father could see it from space. The message spanned across 5.55km of desert, more than one and half times of size of central park.

Not only did the stunt successfully deliver the girl’s moving note to her father, it also achieved a 2015 Guinness World Record for the ‘largest tire track image’.

John S Park is represented globally by The Sweet Shop, with the exception of Singapore, Malaysia, Thailand and South Korea where he is the founder of Addict Media Films, a production company based in Seoul.

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Client

Advertiser: Hyundai

Post Production / VFX

Post Production Company: Vixen Studios

Production Company

Director: John S Park

Creative Agency

Creative Agency: Innocean Worldwide, Seoul

Categories: Automotive, Cars

Innocean Worldwide Australia, Thu, 16 Apr 2015 01:46:15 GMT