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Director João Retorta Goes Back to School with Energetic Sports Direct Spot

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Grab your PE kit, because school starts here with Bullion’s latest release

Director João Retorta Goes Back to School with Energetic Sports Direct Spot

To mark one of the most monumental back to school happenings in history, Bullion’s João Retorta presents us with this highly energetic take on the landmark moment. Long-time collaborators Mox and Bullion have joined forces once again in this latest piece for Sports Direct. Viral Tiktok duo Ollie Ball and Jacob Pasquill lead the campaign

The back to school spirit is honoured by keeping the kids at the centre of the piece, and the energy overflowing. Bullion and Mox made the decision to cast and feature real sports teams, lending an authentic feel to the spot. 

João’s use of multiple cameras portrays all of the excitement that being reunited with your mates might hold. We see groups of friends and sports teams coming back together on their first day, and loving every minute of it. Retorta opted to flip the perspective on this one, often putting the cameras in the hands of the kids to capture the essence of youth culture, energy and cool that Bullion is known for. The unique connection between school kids and sport shows Sports Direct at its dynamic best.

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'School Starts Here' Sports Direct
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CLIENT: Sports Direct

PRODUCTION COMPANY: Bullion Productions

DIRECTOR: João Retorta

Creative Director: James Willis

PRODUCER: Joel Spencer

EXEC PRODUCER: Guy Fuhrer

EXEC PRODUCER: Jack Newman

DOP: Olan Collardy

PM: Jack Filtness

PM: Rosie Pike

PA: Steve Charalambous

LOCATION MANAGER: Jamie Jamieson

1ST AD: James Amos

STEADICAM: Will Lyte

STEADICAM: Charlie Cowper

GAFFER: Lee Parfitt

ART DIRECTOR: Ollie Hogan

STYLIST: Joe Prince

SPORTS CHOREOGRAPHY: SOS Andy Ansah

B UNIT DIRECTOR: Archie Baker

B UNIT DOP: Ethan Lodge

CREATIVE AGENCY: MOX

CREATIVE DIRECTOR: Matt Bolton

AGENCY PRODUCER: Greg Hemes

CASTING: On Road

CASTING: RW Studio

Edit: Brendan Jenkins @ Tenthree

Edit Producer: Julian Marshall


Colourist: Simon Bourne @ Framestore

Vfx/ Online: Framestore

Post Production: Sara Beckman

Music / Sound Design: Studio Klong

Football team: Yemstars

Basketball: Lucas and friends

Athletics: Birchfield Harriers

Netball: AP Saints

Performance: Ollie Ball & Jacob Pasquill


Genres: People

Categories: Retail and Restaurants , Retail Stores

Bullion Productions, Thu, 29 Jul 2021 16:50:05 GMT