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Director Emily McDonald Crafts Pop Up Party Perfection for Jägermeister

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Spot from Indie Amsterdam follows friends on an unexpected journey to partying

Director Emily McDonald Crafts Pop Up Party Perfection for Jägermeister

Emily McDonald’s new spot for Jägermeister perfectly captures the excitement of going on a spontaneous night out with friends. After months inside it feels so good to be able to step outside again and go on adventures with pals. Especially if they involve speed boats and exclusive party’s at unusual locations! 

Shot in Amsterdam, the spot was Directed remotely by Emily McDonald. As Covid restristrictions coming into play at the last minute meant Emily was unable to travel there, tech meant that pre-production continued without a hitch, but the shoot had to be re-planned with a different approach. The shoot included 4 locations, one of which was a boat in the middle of the ocean, and after some long days shooting remotely from London Emily and the team pulled it together, creating something that feels fantastically exclusive in the process. 

The spot follows a group of friends as they receive an invite to a pop up party. Reminiscent of the rave culture of the 90’s the friends rendezvous at a designated spot with no idea of where they were going or what was in store! What a blast to end up on an oil rig having the night of your life!.... Yes Please Jagermeister! 

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Agency: Indie - Amsterdam


Production Company: Popcorn Brain

Director: Emily McDonald

Producer: Janneke Mushonga

DoP: Henry Lockyer

Head of VFX: Tim Smit

Head Editor: Sophie Friederichs

Director's Agent: The Visionaries

Genres: People, Storytelling

Categories: Alcoholic Beverages, Liqueur

Lemonade Reps, Wed, 18 Aug 2021 16:23:39 GMT