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Director Dayday Signs with Biscuit Filmworks in US

15/09/2022
Marketing & PR
Los Angeles, USA
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Dayday has worked on commercials for brands including Nike, the WNBA, Reebok, Facebook, White Claw, and Spotify

Above: Still from Dayday's Pride Month spot for Facebook

Biscuit Filmworks today announced that multidisciplinary artist and filmmaker Dayday has joined its directorial roster. With acclaimed commercial work for brands including Nike, the WNBA, Reebok, Facebook, White Claw, and Spotify, their creative approach explores themes of identity and navigates the intersections between art and commercialism. Their work is also informed by lived experiences of being queer and Black, and is defined by a sense of stillness and minimalism that invites the viewer to slow down and thoughtfully engage.

“Dayday has an innate talent for telling stories, and their work truly stands apart in its visual composition. I’m thrilled to welcome Dayday to Biscuit and can’t wait to see what we can accomplish together as their career reaches new heights,” said Shawn Lacy, Partner and Managing Director at Biscuit Filmworks.

Prior to their directing work, Dayday built a respected portfolio in motion design, freelancing for studios including Los York, Sibling Rivalry, and The Mill, as well as ad agencies Johannes Leonardo, Game Seven, and Kamp Grizzly. Their personal directing projects garnered attention on Vimeo, opening up opportunities to direct commercials as well as branded content. Their short film 'Blue' recently debuted as part of Hulu’s anthology documentary series “Your Attention Please” hosted by Craig Robinson, and will be exhibited this year at the Guggenheim Museum in Bilbao, Spain. Dayday is based in Brooklyn where they continue a rich personal artistic practice spanning film, design, photography, and mixed media.

“I’m always interested in collaborating with great people in my storytelling, and I connected with Shawn and the Biscuit team right away,” shared Dayday. “I’m excited to join this roster of really talented directors, and to have the support and resources of Biscuit opening up new opportunities for my career.”

To view Dayday’s reel, visit here

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