Director Dan Gifford Takes Us to a Non-Stop World of Play in Ad for GAME

Johnny Foreigner rostered director Dan Gifford worked with What’s Possible Group to bring to life GAME’s new TVC, positioning GAME as the champion of play for all ages 7-100+. 

The champion of the young-at-heart, the mischievous… the ones who’re up for anything.

The ad airs in the UK from this week on all Sky channels, ITV and Channel 4.

Director Dan Gifford says: "This was a crazy fun shoot. We had so much to do, but the cast and crew got 100% into the spirit of making everything feel like play.  I was delighted to work with the professionals at What’s Possible and thank my agent for putting us together."