Director Caroline Koning Joins Superprime for US Commercial Representation

Los Angeles-based production company Superprime welcomes Caroline Koning to its roster of talented filmmakers. This is her first US representation.

Caroline Koning’s multi-disciplinary talent has been highly sought after since her graduation from the esteemed Amsterdam Fashion Institute (AMFI). Directing came quite naturally to Koning, who first immersed herself in learning to edit in order to more fully understand the art of filmmaking. Self-taught in this way, she approaches her work with curiosity, discipline, and determination. Her portfolio of recent projects includes high-profile jobs for clients including Loewe, i-D, Lynk&Co, and Wrangler.

In Case Things Go South, one of Caroline’s films for Wrangler, is an updated vision of the American West. With an original script written by Koning, the film’s depiction of Western heritage intersects with a rethinking of cowboy tropes, inspired by lonely characters and landscapes. In the surreal film, Koning reconstructs the cowboy character with a focus on the attitude one possesses more than the job one does. 

Influenced by her background in fashion, Caroline’s work is stylised yet understated, natural but poetic, and always honest. Driven by her intellect and instincts, she has a personal approach to her craft and is involved in every step of the process. She firmly believes in making conscious choices in her work and advocates for gender equality.

“As a commercial director, being a positive voice towards re-examining the issues of female representation in our industry, at all levels, is a prerequisite for me,” says Caroline. “I love that experienced women lead the offices of Superprime. They really understand where I’m coming from as a filmmaker, and with their vast knowledge of the industry they will really help to elevate my career to the next level.’’

“Caroline is an incredibly inspiring artist and person,” says Rebecca Skinner, managing director/EP of Superprime. “Her films possess a multi-layered intrigue that is playful and revealing. She is a wonderful addition to our roster and we look forward to working with her in this new chapter of her career.”    

Caroline is represented by Phantasm in France and Halal in the Netherlands. She is based in Amsterdam and France.