Director Bianca Poletti Joins Primo Content Roster

Bianca Poletti is an Argentine director born in San Diego, California. She is based out of Los Angeles where she graduated from the University of Southern California with a degree in Film Studies. She has joined Primo’s directors roster in April.

As a narrative director, Bianca utilises her passion for dance and movement to explore the many different facets of the human psyche. Her films exist in dreamlike worlds full of ethereal lighting, colour, and youthful gen z imagery. She brings her love of character-driven stories, fashion, and architecture to her work, always implementing pieces of the story into her vivid production design. She casts with an emphasis on personality and chemistry, choosing to work with people who effortlessly add depth to story and dialogue through their unique point of view.

Bianca has directed numerous music videos, commercials, and short films, with her first feature being an anthology produced by James Franco. Her work has been featured in numerous publications including Directors Library, Shots Creative, Deadline, The Hollywood Reporter, Nylon magazine, LLB, Shoot Online, Ad Age, Girl Gaze, and Vimeo Staff Pick. Her short film, RADICAL HONESTY premiered at SXSW 2022 film festival and got a Vimeo Staff Pick online premiere as well as winning a GOLD at CICLOPE 2022. Her latest short film I AM WHOLE premiered with Directors Library, Short Of The Week, Film Shortage, Milan Fashion Film Festival, Berlin Fashion Film Festival, and the Hammer Museums FLUX series. 

With a background in Fine Arts photography, she has shot for an extensive list of high-profile clients including Sacha Baron Cohen, Sean Penn, and Zoe Saldana, and was recently published in Marie Claire. Her photography lends itself to her directorial work, allowing her to create visually striking projects that are playful with a strong point of view.

Bianca has an incredible and meticulous work, a very interesting combo between a fanciful world and a great direction of actors. Her stylised portfolio reflects her interest in diverse cultures, combining thoughtful techniques and formats with playful and energetic storytelling. All of this is reflected in work she’s done for brands such as Facebook, Ford, TikTok, Logitech, etc., in addition to her personal work and music videos.

Jaime Vidal said, “I met Bianca by chance. Looking for references I came across her short film “Radical Honesty” which captivated me and set me up to investigate her entire reel, which shows her focus on making aesthetically strong and cinematographic films. Personally, I am very anxious that we can work as a team and I am sure that the Bianca plus primo synergy will be very powerful.”