Fresh from being named as one of Adweek’s top 15 talented directors who are raising the standard for storytelling, Daisy Zhou announces her signing with production company Great Guns. The Brooklyn-based director and cinematographer joins Great Guns for representation for branded content and music videos in the UK, India, Asia, the Middle East, Germany and Eastern Europe.
Daisy is shortlisted for two YDA’s
(Young Director Awards) in the Online Branded Film category for her documentary film for Spotify, ‘Black History is Happening Now’
featuring Janelle Monáe, and for Nike ‘Vogue’
featuring transgender vogue dancer, Leiomy Maldonado. In addition to featuring on Adweek’s list of 15 top directors
, she is also marked out in its Creative 100 list
, which highlights the people responsible for today’s most innovative work.
Daisy grew up splitting her time between Shanghai and rural Pennsylvania – an eclectic upbringing that still influences her work today. Her talent behind the camera was recognised during her university years, when her thesis short, ‘How to Be A Black Panther’, took home the audience award at the Brooklyn Film Festival and went on to screen at other festivals across the globe.
After graduating, Daisy entered the commercial sphere, cutting her teeth on projects for brands such as Lincoln, W Magazine, Chanel, Victoria’s Secret, and Vox, as well as music videos for artists such as Margaret Zhang, Banks, Mykki Blanco, Boston Manor, Cai Guo Qiang, and James Blunt.
More recently, Daisy has helmed major campaigns in collaboration with top artists and brands, such as Prada and Playstation. Her 2017 spot for Nike’s BETRUE campaign, featuring transgender international vogue dancer Leiomy Maldonado, garnered much acclaim.
Commenting on the signing, Great Guns’ Founder and CEO Laura Gregory says, “Daisy is a force to watch. She’s beaten a path that many will follow in the future. She’s a wild emerging talent that shines out and refuses to be ignored. We are proud she is trusting us to find her exciting opportunities.”
Daisy says: “One of my favourite writers, Toni Morrison, once said ‘If there's a book you really want to read but it hasn't been written yet, you must write it.’ As a creator and as a young, Chinese and American woman, I try to live by this. This sentiment gives me hope that there will be a world where people are able to finally see me and people like me through the stories I tell and the visuals I create. My goal is to continue creating work that excites and pushes people to rethink or dig deeper.”
She continues: “My identity as an artist is tied to several places in the world, so it was vital for me to be represented by a group of artists who think globally. Great Guns is a company that not only consistently delivers and creates high calibre creative material, it takes risks on new talent and believes in talent above all else. It is a great honour that they believe in mine.”