Sparks Productions has announced its new association in Canada with Toronto-based, director and cameraman, Edward Pond.
Edward has spent the last 15 years capturing amazing images of food, people, and stories that have an emotional reality. His past clients have covered a wide spectrum of products and services from McDonald’s and Kraft, to Pillsbury, French’s, Campbell’s and many more.
Being a director and cameraman has given Edward the visual dialect to bring any product’s story to life in more than one way, and he does it all with an irresistible, upbeat charm. An example of which can be found in this spot Edward directed for French’s.
Edward is also equally passionate about directing sketch comedy and collaborating with some of the newest faces in Canadian comedy. As well, Edward is known as the Barenaked Ladies’ online media creator, creating their 2020 'Selfie Cam Jam' lockdown series with over 3.5 million views on YouTube.