senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Hires, Wins & Business in association withLBB
Group745

Director Alan Masferrer Joins JOJX

08/09/2021
Advertising & Integrated Production
Los Angeles, USA
32
Share
Alan joins for US commercial representation

Los Angeles-based production company JOJX welcomes the mesmerising and imaginative directing talents of Alan Masferrer to their diverse and growing roster. This is his first US representation, having established himself as an emerging talent in Europe, the UK, and China. 

Catalonian-born director Alan Masferrer is the best kind of unpredictable. A master architect of imaginative worlds, his creations have their own laws of physics, gravity, and natural order. Immersive, liminal, and surreal, Alan enthrals while inviting deep personal introspection. His striking visual tableaus are captured through dynamic, inventive camera movements and enhanced by seamlessly integrated post. Alan has helmed campaigns for BMW, Bombay Sapphire, Moncler, San Miguel, among others, in addition to music videos and fashion films. His work has received accolades and awards from across the globe, including recognition from UKMVA, MTV, and CICLOPE, as well as several VIMEO Staff Picks. 

Alan’s work defies genre and challenges convention. In BMW’s Joy at First Sight, the wonders of the universe unfold in the imagination of a young girl who dreams of becoming an astronaut. Alongside her father and stuffed monkey, the trio set out on a Milky Way-inspired highway in the family BMW to explore moon-like terrain under a star-filled night sky. The doors to the serene and the surreal, as well as the hidden and forbidden, are swung wide open through a single sip of beer in San Miguel Manila. Hypnotic and intriguing, the film extends an invitation to imbibe and explore. Unexpected, fascinating, and provocative, Alan’s video for Klyne’s Lend Me Another Name explores what happens when a woman eats a few unusual eggs, only to find herself at the mercy of an octopus who contorts and transforms into something other. 

“We’ve been following the work of Alan Masferrer for several years now and are continually transfixed by his creations,” says Jackson Morton, partner and executive producer at JOJX. “Alan’s unique vision and unconventional approach to filmmaking explore the wonder, beauty, and intrigue that surrounds us. We’re looking forward to carving out opportunities for him to explore the depths of his imagination.”  

“I’m really excited about this new partnership with JOJX because they share my passion for continuing to push the boundaries of filmmaking,” says Alan. “There’s a tremendous lifeforce and pulse of creativity that runs throughout the team and the roster, and I know we’re going to produce innovative, thought-provoking, and beautiful together.”


Credits
Work from JOJX
Basically Invented Brunch
Tropicana
11/03/2024
12
0
The Juice That Starts It All
Tropicana
11/03/2024
26
0
It's Finally Nice Outside
Old Navy
05/03/2024
107
0
ALL THEIR WORK