Director Alan Bibby Signs with Assembly

Returning from New York, Alan Bibby joins Assembly for Representation in New Zealand and Australia. 

Known for his award-winning direction which explores the intersections between art, music, advertising and culture, Alan dances between directing commercials, fashion films and music videos. Having collaborated with artists including Stevie Wonder, Arianna Grande, Pharrell, Zendaya, Coldplay and Rihanna, and global brands including Audi, Lexus, Microsoft, Google, Sony, Nike, Marc Jacobs, Honda, IBM and Budweiser.

From a background in design, advertising and fine art, Alan's focus is on automotive, fashion and technology. His films have been shown at International festivals and museums including MoMA, PS1, the Museum of Art and Design in New York, the Tate Modern and Palais de Tokyo.

Alan says: “It’s really good to be in New Zealand after 20 years in New York. This is something that we’ve talked about for a long time, and I’m so excited about working with the guys and what we are going to do.”

Alan joins Assembly’s core team of directors, animators and technologists. Assembly founding partner Jonny Kofoed says: “We couldn’t be more excited to have a director of Alan’s calibre back in New Zealand. We’ve been friends for over 25 years and have always talked about working together.”