Directing Duo ROOS Gets Rising Football Stars CeeDee Lamb and DeVonta Smith Pulses Racing for Dune Film Promo

Brooklyn and Los Angeles-based Greenpoint Pictures has produced a new promo for Dune Film/ESPN, directed by ROOS (Josh and Logan Roos). The film features rising football stars CeeDee Lamb of the Dallas Cowboys and DeVonta Smith of the Philadelphia Eagles.

“The creative was eye-catching to us as it was the perfect opportunity to combine our love for sports and sci-fi,” says ROOS. “And there’s no better way to do that than bringing two of the NFL’s biggest young talents into the Dune universe and letting them battle it out.”

As the film opens, the viewer meets CeeDee Lamb eye-to-eye set against a stark sky and the otherworldly presence of the sand dunes. Stalwart and fearless, he steadies his mind for the adventure ahead. The film shifts and we meet the eyes of the second warrior, DeVonta Smith, who prepares himself for the competition at-hand. Epic sandstorms, apocalyptic eclipses, and flaming meteor footballs heighten the drama as the wide receivers take their battle from gridiron to the unyielding dunes. 

“Our Utah based production fam were top-notch, ESPN creative team was awesome and really leaned into creating the most Dune’ish experience,” add ROOS. “CeeDee and DeVonta were incredibly sweet guys and a pleasure to work with on this.” 

Tatiana Rudzinski, executive producer at Greenpoint, says: “This film grabs you in the opening frame and doesn’t let go. It’s the perfect, heart-racing blend of a primal setting, raw emotions, and soulful storytelling that strikes at the very core of our humanity.” 

ROOS (Josh and Logan Roos) are a directing duo bringing their heartfelt storytelling ability to the filmic worlds of automotive, action sports, real people stories, and beyond. The brothers’ differing backgrounds form a natural one-two punch – Logan’s roots in cinematography and editing bring a trademark look to their work, while Josh draws upon his background in art direction and writing to enrich each film they craft. 

Recently, ROOS directed the commercial series for the launch of Polestar, Volvo’s electric brand, starring Oscar Isaac. They have been featured in AdAge as an Editor’s Pick for their work with BMW, received back-to-back nominations for the 1.4 Awards, and consecutive Webby Award nominations for Best Doc-Short and Best Editing. Their brand clients include BMW, Nike, Dodge, Coca-Cola, Adidas, and the NHL.