Caviar roster directors capture video for lead single from MØ’s first multitrack project since her critically acclaimed debut 'No Mythologies to Follow'
Director duo J.A.C.K (Madonna, Christine and the Queens) have directed Danish superstar MØ’s latest video for ‘When I Was Young’, the lead single and title track from her six-track EP released a couple of weeks ago.
The video features multiple MØ’s in a clip as dynamic and exuberant as the song it accompanies.
It is MØ’s first multitrack project since her critically acclaimed debut No Mythologies to Follow, and comes three years after producing individual hit singles, including ‘Lean On’, a collaboration with Major Lazer which is one of the most streamed tracks of all time.
“I’m so happy to present this video because it feels very true to the song and to who I am,” says MØ. “It was inspired by a painting called ‘The Dance Of Life’ by one of my favourite artists, Edvard Munch. It’s an illustration of three women—one in white, one in red and one in black—and tells a story about three stages of human life: youth, maturity, and old age. I was always drawn to this image as a kid due to its simple symbolism and emotion and have been dying to do a video that could reflect on it. Since When I Was Young is all about nostalgia and reflecting on life—especially the past, but also the now and the future—it just seemed like the perfect time to do it. J.A.C.K came up with the idea of me playing all three women at the same time, dancing the dance of life, seduced, intrigued and fooled by each other, and they took this whole idea to levels I couldn’t even have dreamed of.”
“With this video we wanted to speak about youth, and picture metaphorically how a girl becomes a woman.” States Camille & Julien from J.A.C.K, “Karen is such a talented artist, it has been a pleasure to develop this concept together with her: an everlasting circle of life choreography, with life and death dancing hand in hand.”