Dine Brands International, Inc. Taps The Local Collective for Localised Agency Lead in Canada

Restaurant company Dine Brands International, Inc., the international division of Dine Brands Global, has named The Local Collective its localised agency lead in Canada.

The Local Collective will be supporting Dine Brands’ efforts to grow and expand IHOP and Applebee's in the region over the next few years through strategic media planning that will reach and resonate with local markets. To facilitate this development, the restaurant company will be looking to create deeper connections with Canadians and raise awareness of each brands’ international presence, addressing the misconception that it’s solely based in the United States.

The Local Collective stood out for its strategic approach to the Canadian market, and in the coming months, Canadians can expect to see exciting menu additions, expansion plans, and service offerings at both IHOP and Applebee's.

Kaitlin Doherty, founder and president of The Local Collective, comments: “Applebee’s and IHOP are among those special brands that cross into culture, only these icons can do that. And we are so thrilled to be their partners for this exciting time of growth in the Canadian market.”

Javier Balaguera, executive director of international marketing and culinary for the Americas at Dine Brands, adds: “The Local Collective was a perfect choice for Dine as we explored localised agencies in Canada. Both IHOP and Applebee’s are brands that connect emotionally with our guests and provide memorable every day dining experiences. We needed an agency that could really tell that story with Canadians. We have a lot of exciting news on the horizon, and The Local Collective’s approach will support our growth plans in the years ahead.”