In life, we make a lot of decisions we later regret: Shag carpet? Eyebrow ring? Tattoo? First wife? In a humorous take on life’s regrettable choices, Chubb’s “Insurance Against Regret” campaign positions the brand as the insurance company you’re glad you chose when you or your business experiences a loss. Featuring a 30-second TV commercial that aired on CNBC, ESPN, Golf Channel and Tennis Channel, the campaign is supported by print ads that will run in The Wall Street Journal, The New York Times and in insurance trade publications.
While the rest of the industry has commoditized insurance by leading with price and convenience or kitschy personas, Chubb knows that today’s consumers value quality coverage, when it matters most. In the event of a loss, lives, businesses and personal property can be seriously impacted by the poor choices of an insurer. Oftentimes, those that purchase “cheap” insurance are later burned by their decision. Others may find that they have outgrown their current insurance and are ready to move up to Chubb. Some people and businesses might regard Chubb as unapproachable, but this campaign highlights that that’s not the case.
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Advertiser: Chubb Insurance
Creative Agency: DiMassimo Goldstein
Categories: Insurance, Financelbbonline.com, Wed, 14 Jan 2015 10:23:05 GMT