DillySocks Shows the Dark Side of Good Taste
Serviceplan Suisse created the sock campaign with Swiss photographer Jonathan Heyer
Serviceplan Suisse have created a humorous, edgy print campaign for DillySocks, photographed by acclaimed Swiss photographer Jonathan Heyer. Wearers of the eye-catching socks from Swiss start-up DillySocks have indisputably great taste. And having great taste is a wonderful thing – with a couple of exceptions.
This was the inspiration for Serviceplan Suisse’s campaign, which humorously showed that it’s not always easy having a fabulous sense of style. Because the brightly coloured DillySocks stand out. So much so that even Father Christmas found himself in difficulties, and there are a few other situations where things could quickly head south as well.
The campaign featured three themes for both static and moving advertising media. Renowned Swiss photographer Jonathan Heyer was the man making things happen behind the lens.
The campaign appeared on posters, and in social media ads and cinemas. And because DillySocks make the perfect Christmas gift, the campaign also featured a sales promotion to herald the start of the Christmas shopping season.
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Head of Marketing & Growth: Sophie Witte
Agency: Serviceplan Suisse
Executive Creative Director: Raul Serrat
Creative Director: Nicolas Vontobel
Creative Director: Michael Kathe
Hanning Beland - Art Director: Hanning Beland
Copywriter: Mariette Mügge
Copywriter: Peter Liptak
Consultation: Alexandra Hofmänner, Aline Litchenhaus
Overall Respoinsibility: Pam Hügli
Photographer: Jonathan Heyer
Film GmbH: Fotograf
ALL IN Production GmbH
Producer: Dhondup Tersey, Aliza Eva Berger
Hair and Makeup: Katerina Carambellas
Photo Assistant: Alessandro Fischer, Elias Gmünder, Sebastian Heeb, Letizia Marco
Photoshop: Stephan Riederer
Categories: Accessories, Clothing and FashionServiceplan Group Germany, Mon, 09 Dec 2019 13:55:49 GMT