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DillySocks Shows the Dark Side of Good Taste

Creative 111 Add to collection

Serviceplan Suisse created the sock campaign with Swiss photographer Jonathan Heyer

DillySocks Shows the Dark Side of Good Taste
Serviceplan Suisse have created a humorous, edgy print campaign for DillySocks, photographed by acclaimed Swiss photographer Jonathan Heyer. Wearers of the eye-catching socks from Swiss start-up DillySocks have indisputably great taste. And having great taste is a wonderful thing – with a couple of exceptions.

This was the inspiration for Serviceplan Suisse’s campaign, which humorously showed that it’s not always easy having a fabulous sense of style. Because the brightly coloured DillySocks stand out. So much so that even Father Christmas found himself in difficulties, and there are a few other situations where things could quickly head south as well.

The campaign featured three themes for both static and moving advertising media. Renowned Swiss photographer Jonathan Heyer was the man making things happen behind the lens.

The campaign appeared on posters, and in social media ads and cinemas. And because DillySocks make the perfect Christmas gift, the campaign also featured a sales promotion to herald the start of the Christmas shopping season.

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Client: DillySocks

Co-Founder: Sean Pfister


Head of Marketing & Growth: Sophie Witte

Agency: Serviceplan Suisse

Executive Creative Director: Raul Serrat

Creative Director: Nicolas Vontobel

Creative Director: Michael Kathe

Hanning Beland - Art Director: Hanning Beland

Copywriter: Mariette Mügge

Copywriter: Peter Liptak

Consultation: Alexandra Hofmänner, Aline Litchenhaus

Overall Respoinsibility: Pam Hügli

Photographer: Jonathan Heyer

Film GmbH: Fotograf

ALL IN Production GmbH

Producer: Dhondup Tersey, Aliza Eva Berger

Hair and Makeup: Katerina Carambellas

Photo Assistant: Alessandro Fischer, Elias Gmünder, Sebastian Heeb, Letizia Marco

Photoshop: Stephan Riederer

Categories: Accessories, Clothing and Fashion

Serviceplan Germany, Mon, 09 Dec 2019 13:55:49 GMT