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Dikembe Mutombo's 4 1/2 Weeks to Save the World

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Old Spice embeddable digital video game

Dikembe Mutombo's 4 1/2 Weeks to Save the World

 

According to Mayan prophecy, the world is set to expire on December 21, 2012. With only 4 1/2 weeks to the end of the world, Old Spice has recruited arguably the best defender of all-time – NBA legend and global ambassador Dikembe Mutombo – to save the planet from its impending peril!
 
In a new digital campaign promoting its Champion scent, Old Spice today launched Dikembe Mutombo's 4 1/2 Weeks to Save the World, a real-time, embeddable digital video game, where Dikembe Mutombo will embark on weekly globe-saving missions based on current news happening and events (featured in the narrative and gameplay) that could be considered signs that the Apocalypse is coming. Check out levels 1 and 2 of the game at www.oldspicesavestheworld.com.
 
Old Spice's fans will also play a major role in helping save the universe. All points earned and submitted over the duration of the 4 1/2 week game will power a wood carver engineered to draw additional rings on the Mayan Calendar.
 
Credits
 
Agency: W+K PORTLAND
Executive Creative Directors: Mark FItzloff & Susan Hoffman
Creative Directors: Jason Bagley & Craig Allen
Interactive Creative Director: Matt O’Rourke
Copywriter: Andy Laugenour
Art Director: Max Stinson
Senior Interactive Producer: Mike Davidson
Interactive Producer: Ben Kendall
UX Designer: Jake Doran
Director of Broadcast Production: Ben Grylewicz
Director of Interactive Production: Pierre Wendling
Management Supervisor: Michael Dalton
Account Supervisor: Liam Doherty
Business Affairs: Cindy Lewellen
Media Team: Kelly Muller, Kerry Antos, Lisa Feldhusen
 
 
GAME DEVELOPMENT
Game Maker: Adam Atomic/Adam Saltsman
Artist: Paul Veer
Artist: Sven Ruthner
Composer: Jukio Kallio
Sound Designer: Robin Arnott
 
ANIMATION
Animation Company: Powerhouse Animation Studios
CEO: Brad Graeber
Studio Director: Jason Williams
Production Director: Louie Granda
Creative Director: Sam Deats
Animators: Chris Beaver, Ed Booth, Kellan Stover
 
WEBSITE DEVELOPMENT
Digital Development Company: Driftlab
Developer: Ash Warren
Developer: Nate Horstmann
Developer: Dan Will
Animator: Joe Corrao
 
 
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Categories: Makeup, Beauty & Health

lbbonline.com, Tue, 27 Nov 2012 12:25:32 GMT