DigitasLBi Wins Digital Mandate for Aprilia in India

DigitasLBi welcomes another brand – Aprilia India, from the Piaggio stable to its roster. The agency has been undertaking digital activities for Vespa India since 2013 and this is yet another milestone in their relationship with the Italian two-wheeler juggernaut. DigitasLBi’s Mumbai office will be servicing the Aprilia account for Piaggio.

This year marks the launch of the brand in the Indian market as they introduce consumers to the fierce and powerful sports-scooterbike, Aprilia SR150. The agency will be responsible for creating a digital presence for the brand and take on subsequent product launches in the future.

In making the selection Mr. Ashish Yakhmi, Head of Marketing at Piaggio Group said “DigitasLBi has always shown a deep understanding of the brands they handle and we have seen the insightful work they have been delivering on Vespa. We are happy to have them on board for Aprilia and extend our association. We look forward to some great campaigns!”

Commenting on the business win Mr. Amaresh Godbole, Managing Director, DigitasLBi, India elaborated “DigitasLBi has been proud to partner Piaggio on Vespa for a while now and this mandate extends our strategic alliance to another marquee brand. We are all extremely honoured to be associated with Aprilia and excited by the vision for the brand. DigitasLBi has a pivotal role to play given the nature of the category and audience. We hope to help chart the digital roadmap for this iconic brand in India.”