Global marketing and
technology agency DigitasLBi has
announced a revamp of its UK creative department, including the appointment of
Isobar’s Pierre Duquesnoy as Creative Director and the promotion of two of its
most senior creative leads, Helen Fuchs and Christopher Lee Ball.
DigitasLBi is to merge
its existing Creative, User Experience and Content Strategy disciplines to form
a new creative super group, reflecting its commitment to creating engaging
brand experiences across multiple touchpoints
As part of the refocused
Creative Department, DigitasLBi has hired Pierre Duquesnoy as Creative
Director. Duquesnoy joins from Isobar UK, where he spent two years as a
Creative Director with responsibility for the agency’s creative output on
global accounts including Pringles, Kellogg’s Nutrigrain and Huawei EU.
Duquesnoy was also part
of the winning team in the problem-solving category of Twitter’s recent #PoweredByTweets initiative.
Prior to joining Isobar
UK, Duquesnoy spent three years at Isobar France, first as a Creative
Strategist and then as a Creative Director leading award-winning work for
brands like L’Oreal, Jean Paul Gaultier and Adidas.
In this new role,
Duquesnoy will have a particular focus on integrated creative work, and will
oversee the creative output for a number of the agency’s key accounts, which
include Honda and Samsung.
DigitasLBi has also
promoted two of its most senior creative leads, with Creative Director Helen
Fuchs taking on the role of Executive Creative Director and Head of User
Experience Christopher Lee Ball becoming Executive Experience Director.
The pair will work in
partnership, overseeing the agency’s branded experience work. Both will focus
on the creation of seamless brand experiences across multiple channels to
ensure that every interaction is designed around customer needs and
expectations.
Fuchs has been at
DigitasLBi since its inception as LBi in 2006, while Ball joined the agency
from the BBC in 2009.
Duquesnoy, Fuchs and
Ball will report to Chief Creative Officer, Simon Gill and Global Head of User
Experience, Marcus Mustafa.
Simon
Gill, Chief Creative Officer at DigitasLBi said:
“Creativity sits at the heart of everything we do, and we’re resolute in our
mission to deliver real magic for our clients. We’re thrilled Pierre, with his
rich award-winning heritage is joining us, and delighted to see the progress of
Helen and Chris. These changes to the team reflect our ongoing ambition to
produce truly transformative work for our clients.”
Pierre
Duquesnoy, Creative Director at DigitasLBi said: “With its
technological know-how and its creative ambition, DigitasLBi is one of the very
few agencies which fully understands how digital can transform businesses. I am
really looking forward to bringing my expertise to DigitasLBi and helping the
creative team produce some world-class work.”