DigitasLBi Promotes Jill Sherman to SVP/Social Practice Lead

DigitasLBi, a global marketing and technology company, announced today the elevation of Jill Sherman to SVP/Social Practice Lead for Boston/Detroit. In this role, Sherman will innovate with client teams to create powerful, cross-channel social campaigns that integrate media, technology and analytics to maximize engagement. She will also drive the agency’s best practices in the social sphere – while extending the agency’s reach by developing new social partnerships with top companies.

“Jill is one of the smartest people I’ve met in the social space and the brains behind several award winning executions and ROI wins for our clients,” says Norman de Greve, President, DigitasLBi Boston/Detroit. “With her proven track record of leadership, entrepreneurial spirit, and tireless work, she will thrive in this expanded role.”

In her previous role as VP/Group Director, Social & Content Strategy at DigitasLBi, Sherman developed social and content marketing programs for brands across a wide range of global industries including financial services, higher education, and consumer goods. Her work required a multi-level, end-to-end focus – including user engagement, social media, content strategy, real-time marketing, paid media and CRM. Over the course of her tenure with DigitasLBi, she has created successful award-winning brand experiences through consumer-focused and insight-driven integrated strategies.

Throughout her impressive career, Sherman has worked across a myriad of industries including global fashion, beauty, lifestyle, automotive, and financial services. Prior to joining DigitasLBi, she led Digital Strategy for global fashion brands at Toth + Co and was a founding partner and Chief Marketing Officer of BeautyTicket. She also held senior marketing positions at Tria Beauty, the Bonne Bell Company, and American International Beauty Group.

Sherman has won several awards for her work from Cannes Lions and IAB MIXX, and holds a patent in social commerce. Sherman holds a B.A. from the Baker College, with a concentration in marketing.