Fri, 04 Oct 2013 09:59:01 GMT
Global marketing and technology agency DigitasLBi has promoted Gareth Jones to the dual role of Global Chief Brand & Content Officer and International Chief Marketing Officer.
Following the merger of Digitas and LBi in February 2013, this newly created role will see Jones oversee the evolution and operationalisation of the DigitasLBi brand across global markets.
Jones will also be responsible for creating a coherent content marketing and thought-leadership strategy aimed at making DigitasLBi and its clients famous around the world.
DigitasLBi Global Chief Executive Luke Taylor said: “It’s great to have someone with Gareth’s experience driving our brand forward and pioneering our content marketing strategy on a global scale.”
Jones added: “I’m looking forward to helping bring the DigitasLBi brand to life with all the magic and unpredictability that you’d expect from an agency that has a unicorn as its emblem. We will continue to focus on producing strategic content-led marketing that helps companies of all shapes and sizes decide what’s next.”
Jones will additionally take on the position of International Chief Marketing Officer. He will work with CEOs in the UK, Germany, Western Europe, the Nordics and Asia Pacific to bring the DigitasLBi brand to market and support business growth through localised marketing activity.
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Jones joined LBi in January 2011 as Brand Engagement Director before being promoted to Global Brand & Marketing Director in 2012. Prior to that he was Editor of Haymarket’s Marketing and Revolution magazines.
Categories: Business Services, RecruitmentDigitas, Fri, 04 Oct 2013 09:59:01 GMT