DigitasLBi Promotes Annette Male to Chief Executive Officer, APAC
Global marketing and technology agency DigitasLBi has promoted current Managing Director, Singapore, Annette Male to the
role of Chief Executive Officer, APAC.
Male joined DigitasLBi in Singapore as Managing
Director in March 2015, and has since doubled the size of the business, helping
to win new accounts from clients including Unilever, Pernod Ricard and UOB, as
well as growing the team with key senior hires in strategy, client services and
creative. Under her leadership, the agency was recently named Digital Agency of
the Year by Marketing magazine.
She will now be responsible for driving growth
for DigitasLBi across the entire APAC region, which includes Singapore,
Australia, India, Hong Kong, China and Japan.
Before joining DigitasLBi, Male was Deputy
Managing Director at CRM agency Kitcatt Nohr, part of the DigitasLBi family.
She started her career at Mars and has also held roles at CHI & Partners,
Tequila London and TBWA\GGT.
Current Chief Executive Officer, APAC, Roy Capon
is leaving DigitasLBi to take up a new role in Australia, following four years
of leadership which have seen him oversee huge growth and transformation in the
APAC region.
Annette Male, Chief Executive Officer, APAC at DigitasLBi said: “After a brilliant year running the Singapore business, I’m
delighted to be stepping into this expanded role. I’m really looking forward to
building our unique data-driven approach, working with the best talent in the
region and continuing to deliver award-winning work which makes a place for our
clients’ brands in people’s lives.”
Ewen Sturgeon, Chief Executive Officer, International at DigitasLBi added: “I’d like to thank Roy for his work over the last four years – he has transformed the APAC region and is handing an exceptional team and roster of clients over to Annette. Annette has built a reputation for being a first-class client lead and business developer as well as a great leader of the team in Singapore, where the office has gone from strength-to-strength under her leadership, as demonstrated by the recent Agency of the Year win. I’m very excited about working with her and the rest of her leadership team to continue building an outstanding offering in APAC.”
