DigitasLBi Names Scott Donaton North America Chief Content Officer

DigitasLBi, a global marketing and technology company, today announces the appointment of Scott Donaton to the newly created role of North America Chief Content Officer. Donaton will be based in New York, reporting to North America CEO Tony Weisman.

As Chief Content Officer, Donaton will lead the agency’s content practice. The creation of the Chief Content Officer role speaks to the agency’s focus on discovering and defining the most compelling brand stories. DigitasLBi is a leader in the digital content space, as the only agency founder of the Digital Content NewFronts, and with exclusive content creation deals with partners like BuzzFeed and Epic Digital.

“Scott is a brilliant strategist and innovator, with a proven track record of award-winning content. His creative thinking, production expertise, and studio relationships make him uniquely qualified to grow our content practice,” says Tony Weisman. “A pioneer of the converged entertainment and marketing space (or, as he coined, ‘Madison & Vine’), his expertise on connecting brands and audiences is unmatched. We’re thrilled to welcome him to DigitasLBi.”

“DigitasLBi has played an integral role in creating and shaping today’s robust digital content marketplace,” says Donaton. “I’m excited by the agency's unique marriage of data, technology and storytelling capabilties, and look forward to jumping in fast to partner with clients to tell their stories in innovative and memorable ways.”