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DigitasLBi Named 'Leader' in Gartner’s 2017 Magic Quadrant for Global Digital Marketing Agencies

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The agency achieved the highest overall position for its ability to execute

DigitasLBi Named 'Leader' in Gartner’s 2017 Magic Quadrant for Global Digital Marketing Agencies

DigitasLBi has been named as a ‘Leader’ in Gartner, Inc.’s newly published Magic Quadrant for Global Digital Marketing Agencies report. The report evaluated 22 digital agencies based on 15 different criteria. This is DigitasLBi’s second consecutive year in the ‘Leader’ quadrant.

The agency achieved the highest overall position for its ability to execute.

“Being named a Gartner Magic Quadrant Leader two years in a row, and now achieving the highest overall position for our ability to execute, emphasises that DigitasLBi delivers real business solutions across a complex marketing environment,” says Tony Weisman, CEO, DigitasLBi North America. “We were also recently recognised for our leadership in business transformation in two IDC MarketScape research reports, where DigitasLBi was named a worldwide Leader in Digital Customer Experience and Digital Product Innovation.”

SapientRazorfish, also part of the Publicis.Sapient platform, joined DigitasLBi in the ‘Leader’ quadrant, demonstrating the overall strength and capabilities of Publicis.Sapient in helping clients transform in a digitally disrupted environment.

Click here to read the full Gartner 2017 Magic Quadrant report, featuring all 22 agencies.

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Digitas, Thu, 23 Mar 2017 15:30:55 GMT