Global marketing and technology agency DigitasLBi is
launching a collaborative thought-leadership programme aimed at stimulating
creativity within the UK branded content marketplace.
The DigitasLBi UK NewFront will bring together leading artists, creative thinkers, media
owners and innovators to pioneer brave and experimental new approaches to
place on Monday 13th October at DigitasLBi’s Brick Lane offices, the
inaugural UK NewFront will explore how marketers can make their brands part of
culture, rather than leaving them stuck in the ad breaks in between. Participants
include advertising maverick Cindy
Gallop; journalist and presenter of the BBC’s Men Who Made Us Spend, Jacques
Peretti; actor and comedian
Adam Buxton; experimental British
playwright Alecky Blythe; photographer,
filmmaker and technologist Christian
Payne AKA Documentally; and former England rugby coach Sir Clive Woodward; plus a line up of surprise guests and internet
Founded in the US in 2008, the DigitasLBi NewFront initiative has gone from strength-to-strength, helping marketers harness the latest branded content opportunities. Last year the event, themed ‘Fearless’, was live-streamed to more than 225,000 industry influencers around the world.
Now in 2014, DigitasLBi is bringing the concept to the UK as part of the IAB Digital UpFronts, a week-long series of events aimed at encouraging longer term thinking and planning for digital.
Chris Clarke, Chief Creative
Officer, DigitasLBi said:
“Culture happens at the speed of light now, and content marketing is the brand
buzzword of these fast-moving times. In the social era, we all know you can’t
stand back from culture; as a brand, you need to be contributing to it, in ways
that interest and engage your target audience. The inaugural DigitasLBi UK
NewFront will bring together some of the country’s brightest minds to explore
why the creative process in advertising has to change.”
Gareth Jones, Chief Brand
& Content Officer, DigitasLBi
said: “In the US, the DigitasLBi NewFront is one of the industry’s highest
profile and most widely respected thought-leadership programmes. We are all
incredibly excited to be extending the NewFront spirit of collaboration, creativity
and disruption to the UK.”
The DigitasLBi UK NewFront is part of the marketing
and technology agency’s promise to help companies of all shapes and sizes
decide what’s next … and then take them there.
To find out more and request tickets, visit the IAB site.