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DigitasLBi Gets Mall-goers in Trouble with This Broken Laptop Stunt

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UCB Comedy & Above Average Productions prank passersby for Lenovo

DigitasLBi Gets Mall-goers in Trouble with This Broken Laptop Stunt

Lenovo partnered with UCB Comedy (the digital arm of renown comedy group, the Upright Citizens Brigade) and Above Average Productions (a multi-channel comedy network – known recently for their work on “Alec Baldwin’s Love Ride”) to show off the bending capabilities of the new Yoga 3 Pro versus Apple’s – and maybe scare a few mall consumers into thinking they were in big trouble. DigitasLBi was the agency partner on this effort

Lenovo is no stranger to partnering with comedy creators – or smashing laptops. The brand is currently in the midst of season two of “Tough Season” – an award-winning web series co-created with The Onion.


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Client

Advertiser: Lenovo

Creative Agency

Creative Agency: DigitasLBi

Categories: Computers, Consumer Electronics

Digitas, Wed, 26 Nov 2014 12:10:31 GMT