DigitasLBi China Relaunches as Digitas

Digitas is accelerating its practice in China, bringing together their diverse expertise in data strategy, creative, media and tech all under one roof.

Previously known as DigitasLBi China, the brand will relaunch as Digitas to reflect a global rebrand which, was conducted earlier this year and demonstrates the commitment to helping brands better connect with people through their proposition Truth. Connection. Wonder.

Sharon Ho, who joined Publicis.Sapient in 2017, will lead as managing director alongside Brian Ng, China’s chief strategy officer and Nic Brennan, ECD, Digitas China.

Sharon Ho commented on the news: “I’m very excited about accelerating Digitas’ business in China. Chinese marketing needs have been evolving so quickly as the market grows, and the Digitas proposition is a direct response to the need for full funnel marketing transformation solutions."

Based in Shanghai, Ho will report into Annette Male, CEO APAC, Digitas.

Commenting on new China office launch, David Gompel, COO of Publicis Communications Greater China, said: “The acceleration of Digitas will further strengthen the service offering that Publicis can offer clients. We believe Sharon’s rich experience and passion will help grow the Digitas’ business and help our clients succeed in China’s fast-changing digital environment.”

Annette Male, CEO APAC, Digitas said: “Digitas’ diversified capabilities across digital, data, strategy and marketing technology will greatly enhance our client offering. I have no doubt that Sharon and her team will continue to drive marketing transformation and value for our clients.”