Five years after the merger between Digitas and LBi, DigitasLBi announces today it will drop the LBi from its name, returning to the name Digitas. Since 2013, the two leading digital agencies have integrated seamlessly to form a global network focused in mission, purpose, and culture.
Simplifying the name to “Digitas” symbolises this complete unification and reflects our role as The Connected Marketing Agency, relentlessly committed to creating better connections and realising ambitious outcomes.
Along with its simplified name, Digitas is introducing an evolved, inspiring global brand proposition: Creating better ways to connect with people through Truth. Connection. Wonder. Digitas will keep the Unicorn mascot, which heralds from legacy LBi.
Michael Kahn, Global Brand President, Digitas States:
“Digitas is a brand of unrivaled passion and diversity of talent and capabilities, all under one roof. We now take the world stage united in name, in belief, and in the unique value we bring to our employees, to clients, and to Publicis Groupe. With ‘Truth. Connection. Wonder.’ as our strategic guidepost for the work we do, the people who do it, and the culture that enables it, Digitas is positioned for sustainable growth in 2018, and beyond".