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DigitasLBi & Car-sharing Service Liftshare Announce New Commercial Partnership


Agency to transform business model using digital & launch brand to a consumer audience

DigitasLBi & Car-sharing Service Liftshare Announce New Commercial Partnership

Global marketing and technology agency DigitasLBi has today announced a long-term commercial partnership with Liftshare, the UK’s largest car-sharing community.

The deal will see DigitasLBi partner with car-sharing service Liftshare, one of the UK’s first ‘sharing economy’ brands, to transform its business model using digital. Liftshare enables drivers and passengers to share a ride whenever they need to travel, allowing them to save money, help the environment and make amazing connections with people. Under the agreement, DigitasLBi will receive a portion of any revenues generated through consumer bookings.

DigitasLBi’s commercial partnership with Liftshare is the latest example of the agency’s continued drive to find new ways of working with clients and to go beyond the traditional client-agency relationship model.

Liftshare CEO Ali Clabburn set up the company in 1998 after using a car-sharing service in Germany, and has since built the brand to become a 400,000-strong community.

Ali Clabburn, CEO at Liftshare, said “Our vision for Liftshare is to solve transport poverty by being first to mind for anyone looking to go on a trip or journey. We’re delighted that we’re now working in partnership with DigitasLBi in order to move closer to achieving that ambition.”

Anil Pillai, UK CEO at DigitasLBi, said: “We’re always looking for new ways of making our commercial framework more flexible in order to add value for our clients, and over the years we’ve been involved in a number of performance-based deals, but never to this level. That’s why we’re truly excited to be embarking on this partnership with Liftshare. As one of the first ever ‘sharing economy’ brands, we believe Liftshare has real potential to become a household name. We’re looking forward to working with them to transform the way people travel.”

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Categories: Travel, Tourism

Digitas, Thu, 22 Jan 2015 10:35:09 GMT