DigitasLBi Boosts Strategy Team

Global marketing and technology agency DigitasLBi has appointed Gabriella Petter as Strategy Director. 

Petter joins from the direct and digital marketing agency Proximity London, where she was Planning Director leading digital and social strategy across all the agency’s P&G brands.
Her appointment reflects DigitasLBi’s continued commitment to hiring the industry’s best talent, in order to help transform brands for the digital age. 

At DigitasLBi, Petter will be responsible for developing and leading digital strategy for key clients.

Petter will be based in DigitasLBi’s London office and will report to Fern Miller, Chief Strategy and Insight Officer, International. 

Prior to joining Proximity in 2011, Petter held senior planning roles at AKQA, TMW and EHS Brann.

Fern Miller, Chief Strategy and Insight Officer, International at DigitasLBi said: “Gabriella brings a wealth of experience in CRM and digital, making her a valuable addition to our growing strategy team. In particular, her previous work with P&G will give her a strong foundation for working with FMCG brands here at DigitasLBi.”

Gabriella Petter, Strategy Director at DigitasLBi said: “This new role gives me the opportunity to use my blend of digital, direct and data experience. I’m really looking forward to pushing the boundaries of what’s possible in digital to deliver against our clients’ business goals.”