Global marketing and technology agency DigitasLBi has further
boosted its growing programmatic offering with the appointment of Emily Macdonald to the newly-created role of Head of
Programmatic, International.
Macdonald has spent 18 years working in digital media and ad tech,
holding positions at some of the industry’s biggest names, including WPP, News
UK and Microsoft. Most recently, she spent two years working as an independent
consultant, advising Ebiquity and Global Radio on digital technology and data
investments.
Between 2012 and 2014, Macdonald was Director, Global Partnerships at
the WPP-owned Xaxis, overseeing its proprietary programmatic audience and data
platform. Between 2009 and 2012, she was Digital Head of Advertising Strategy
and Operations at News UK. She has also held roles at Microsoft and AOL.
In her new role, Macdonald will help to further develop DigitasLBi’s
well-established programmatic capability and industry-leading data and
technology proposition, working to strengthen programmatic expertise across the
whole agency and helping its clients to navigate the increasingly complex ad
tech landscape, in order to gain competitive advantage.
Macdonald will report to Paul Dalton, who joined the agency as Chief
Media Officer, International in 2015.
Emily Macdonald,
Head of Programmatic, International at DigitasLBi said: “Joining
DigitasLBi gives me a fantastic opportunity to further my agency-side experience,
working directly with clients to translate and deliver true value from
programmatic solutions. I’m delighted to be working with such a smart and
talented team and an agency known for its innovation and expertise across
media, data, tech and creative.”
Paul Dalton, Chief
Media Officer, International at DigitasLBi said: “More than ever, our clients
are looking to us to help them drive commercial advantage through the development
and deployment of programmatic solutions. As the number of solutions available
to brands grows exponentially, Emily’s breadth and depth of experience make her
the right person to help further develop and lead our existing programmatic
offering internationally. She has a rare combination of tech and business
acumen, enabling her to translate tech need into real value for clients.”