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DigitasLBi Appoints Chicago & San Francisco Creative Lead



Deutsch creative Morgan Carroll takes EVP/ECD roles

DigitasLBi Appoints Chicago & San Francisco Creative Lead

DigitasLBi, a global marketing and technology company, announced today the hire of Morgan Carroll as EVP/Executive Creative Officer for the Chicago and San Francisco offices. Carroll, an industry celebrated talent with nearly 20 years of deep creative experience, will lead the creative capability for DigitasLBi Chicago and San Francisco beginning April 21. He will be based in Chicago, reporting into Doug Ryan, DigitasLBi President, Chicago/San Francisco.

Morgan arrives from Deutsch NYC where he served as Executive Vice President/Group Creative Director. During his time there, he directed campaigns for the agency’s most celebrated clients, including DIRECTV, Microsoft, Unilever, Kodak, and IKEA. Most recently, he helped create one of the most talked about commercials in the 2013 Super Bowl—Go Daddy’s “Perfect Match”.

Prior to Deutsch, Morgan was a founding member of Saatchi & Saatchi’s digital agency, Darwin Digital. Carroll went on to oversee Saatchi & Saatchi’s first Interactive Creative Department in New York. His clients included General Mills and Procter & Gamble brands.

Carroll has been honored by the ANDYs, ADDYs, Effies, One Show, Cannes Lions, and Cannes Cyber Lions. His work has been featured in Communications Arts, Creativity, and Lürzer’s Archive. Last year, he was profiled in ADC's Behind The Cube series for his work on DIRECTV's "Football Cops" and Go Daddy's "Perfect Match".

Morgan's career began in 1974 when he was cast as "Crying Baby" in a commercial for Ivory Snow.

Morgan is a magna cum laude graduate of the S.I. Newhouse School for Public Communications at Syracuse University. He will be relocating from New York City to Chicago with his wife and two sons.

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