DigitasLBi and Pringles Unveil Mr P, the first Chatbot that Puts You in Your own Music Video

Pringles fans can now chat to Mr P, the recognisable face of Pringles, and show off their best dance moves in the new #TasteTracks campaign.

Pringles and DigitasLBi have created the first Mr P chatbot who will give people the chance to create and share their very own awesome #TasteTracks music video via Facebook Messenger. You can choose to rock, dance, pop or hip hop for the chance to win a trip to Ibiza Rocks in September 2017.

DigitasLBi used Facebook Messenger to allow people to send videos directly to a bespoke back-end built for the campaign. The Mr P chatbot not only handles the conversation, but takes data provided and mixes it into the flavour template using Cloudinary’s API. All the videos are moderated on the fly using WebPurify.

#TasteTracks is launching across Europe in August 2017.