Digitas, the connected marketing agency, has won Gold and Bronze Effies for the 'Roll by Goodyear' campaign in the Brand Experience and Category/Aisle evolution categories respectively; the agency also took home a Silver Effie in Brand Experience: Live AR/VR for 'JFK Moonshot'.
The Gold for the 'Roll by Goodyear' campaign marks Digitas’ fifth Effie Gold in five years.
CVS Health’s 'Beauty Mark' and 'Goodwill Industries' were also Effies finalists.
The Effies, held this year in a virtual gala, are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognise any and all forms of marketing that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement.
“These fantastic awards are acknowledgement by our industry of the power of connected marketing,” said Jonathan Tatlow, chief strategy officer, Digitas North America. “They show what's possible when we combine creativity, data and technology to create brand experiences that connect in people’s lives and the impact it has on our clients’ business.”