Digitas UK Appointed by E.ON to Handle Performance Media Services

Digitas UK has been appointed to handle energy giant E.ON’s performance media services.

After a competitive pitch, Digitas has been brought on board to work across a range of digital touchpoints which support its energy supply, heating, solar and battery products for both residential and business consumers.

Digitas will be working with E.ON from April, focusing on performance media, in tandem with a comprehensive end-to-end audit across all digital touchpoints. 

Digitas was appointed to handle E.ON’s digital services in January 2020, and has since co-defined a digital experience vision and delivered multiple product updates for their consumer app. The app provides E.ON’s customers with a seamless self-service capability and energy usage information; it also provides E.ON with a direct channel for consumer engagement.

Digitas will work alongside Starcom, who was appointed to manage E.ON’s media planning and buying in October last year.

Scott Somerville, head of brand and Marketing at E.ON UK, said: “Working together with Digitas, we will ensure E.ON customers and prospects are delighted with the experience they encounter at all touchpoints with our brand, and we will fully integrate communications as we seek to build ever closer relationships with our customers.”

Digitas UK’s Andrew Mason, chief media officer, adds: “We’re very pleased to be growing our relationship with E.ON, continuing to help them build out their existing digital experiences with performance media - it’s a natural extension for us. With huge shifts in the wider energy market, squeezed margins and high customer expectations, it’s more important than ever to drive cut-through and to take customers on a seamless, enjoyable journey.”