Industry veteran Michelle Tang has joined Digitas in the newly-created role of EVP, head of new business & marketing, North America. She will be based in New York, reporting to Linda Piggot, global chief growth officer.
Prior to Digitas, Michelle was a core part of the multi-agency team at Omnicom’s Precision Marketing Group, which successfully won and transitioned the global Ford business in partnership with BBDO.
Before Omnicom, Michelle spent four years with FCB Global, most recently serving as chief marketing officer of its New York office. Prior to FCB, she served in business development director positions for Digitas Health and Wunderman.
Client wins throughout her career include Ford, Clorox, Levi’s, Best Buy, & Pfizer, among others.
Jodi Robinson, president, Digitas North America, says: “As the Connected Marketing Agency, Digitas brings together deliberately diverse capabilities to make better connections and realise ambitious outcomes for our clients. Michelle’s vast array of experience and ability to drive growth makes her a perfect fit for the agency, and I’m thrilled to have her lead new vusiness across North America in this newly-created role.”