2 months ago
Research from Digitas, the Connected Marketing Agency, reveals that Road Warriors (defined as individuals who travel more than ten times a year for business) are eager to begin traveling. Of those surveyed, 45% want to travel by plane for business within one month of restrictions being lifted, but 40% believe their employer will prevent them from traveling in the near future.
Digitas’ research shows that 54% of these travellers hold airlines most responsible for keeping them safe throughout their travel ribbon, with only 8% and 7% holding the federal government and their employer responsible, respectively.
In response to the question, ‘Which portion of your journey is of most concern in terms of personal safety?’, surprisingly only 10% of respondents say airplanes; the biggest concern among respondents (38%) are taxis and rideshare services.
Road Warriors now also want to know a trip’s ROI before travel begins, and there is an expectation that employers will compensate them according to the risk involved. Responses include,
Before COVID-19 the most frequent reasons for business travel were client (65%+) and internal meetings (60%+).
The reasons for travel are changing in the Covid-19 era: More than 15% of respondents say they will no longer travel for client meetings, and more than 20% say they will no longer travel for internal meetings.
The five key barriers preventing Road Warriors from taking their first trip, according to our research:
How to Get Road Warriors Back on the Road: Eight Tips for Travel Companies
“The airline industry carries a tremendous responsibility in getting our economy back up and running. Road Warriors play a large part of airline revenue, and listening to them will offer stakeholders a guide on how to best re-engage the travel, tourism and hospitality sectors.” - Alyse Schwartz, SVP/managing director, Atlanta, Digitas.
Categories: Services, TravelDigitas USA, 2 months ago