Digitas Promotes Chris Loeffler to Managing Director, West Coast Region

Digitas has announced the promotion of Chris Loeffler to managing director, West Coast region.

Chris has served as Digitas Chicago’s EVP/global client lead since 2019 and led the winning pitch for AAA/The Auto Club Group late last year. Chris will continue to report to Morgan Carroll, who was elevated to president of Digitas’ Chicago office in January. Morgan now adds the West Coast to his remit as president, Chicago and West Coast. This elevation comes on the heels of successful new business pitches for the agency, most recently for Crocs. Prior to Digitas, Chris served as the managing director for We Are Unlimited, Omnicom’s bespoke agency solution for the McDonald’s business, and as a managing director for Ogilvy, leading the Kimberly-Clark and CDW business. 

Jodi Robinson, CEO of Digitas North America shared: “The wealth of agency knowledge and leadership experience Chris possesses makes him the perfect fit for this role. Our West Coast region will continue to thrive under Chris’ stewardship, bringing the strength of our core proposition across digitally-led creative and media services.”