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Digitas Hires Kingsley Taylor as Managing Director, SF and Elevates Mike Frease to EVP ECD, Chicago


Kingsley will lead and drive growth for the San Francisco based office's client roster and Mike will help shape creative and strategic vision in Chicago

Digitas Hires Kingsley Taylor as Managing Director, SF and Elevates Mike Frease to EVP ECD, Chicago
Digitas welcomes Kingsley Taylor, of Organic SF, as the new Managing Director of Digitas San Francisco to lead and drive growth for the agency that’s client roster includes Sony PlayStation, Pandora, Lyft and Starz.

He will report directly to Jodi Robinson, Digitas’ North American President.

(Left-Right: Kingsley Taylor and Mike Frease)
Kingsley is passionate about great design, modern architecture and hiking through the beautiful surroundings that San Francisco affords him. Kingsley lives in Marin with his wife, mischievous 6-year-old and ever- smiling 3-year-old. 
Kingsley Taylor, Managing Director, Digitas San Francisco said: 

“With an ever-evolving marketing industry, I’m thrilled to be a part of a business that is united on a global stage, together in service and with commitment to clients, growth, and talent. I’m very excited about Digitas’ new brand proposition, “Truth.Connection.Wonder.” and look forward to working with the best in the industry.” 
Jodi Robinson, President, North America, Digitas comments: 

“Kingsley is an established leader in the Bay Area and one who recognises, like we do, that our most valuable asset is our talent. His business acumen, strength in new business, and his track record for developing strong client relationships and agency teams make him a natural choice to lead in a challenging yet high-potential market. I’m thrilled to have found our next great Unicorn.”
Digitas Chicago has also elevated Mike Frease to EVP, Executive Creative Director. He will now oversee the entire creative output for the agency’s Chicago office and help shape creative and strategic vision.
Morgan Carroll’s role will evolve from Managing Director/ECD to Managing Director/Executive Creative Chair. He will partner with Mike to lead the office’s creative and strategic vision. 

For the past 4 years, Mike has been the creative force behind the agency’s Whirlpool portfolio including Maytag, KitchenAid and Jenn-Air. His work on the Whirlpool Care Counts campaign has garnered some of the industry’s most prestigious awards. Care Counts was a frontrunner at the 2017 Cannes Lion Awards, earning a Grand Prix for Creative Data, one Gold, two Bronze and three Shortlists.

In total, it reached finalist status 56 times and won 38 medals, including a silver and a bronze Jay Chiat Award; One Show Gold and Silver; a D&AD White Pencil; Silver Effies in Branded Utility and Positive Change; an ADWEEK Media Plan of the Year and Project Isaac Award – both for Research Invention and Data Invention and the top honor: the Gravity Award, ADWEEK’s Best of Show for creative innovation.

Morgan Carroll, Managing Director, Executive Creative Chair stated: 

“Mike has partnered with our clients to create iconic and award-winning campaigns. The results have been extraordinary—our Gold Lions, Pencils, Effies, and Grands Prix are proof of that. More importantly, the work has embodied our commitment to combine creativity, technology, and data in ways that no other agency can".
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Digitas USA, Thu, 15 Mar 2018 10:59:41 GMT